The Association is established to perform the following activities:
Branding the East African Community with spectacular shared values, tourism attractions, unique cultural diversity, and wonderful people within the EAC integration agenda.
To advise the EAC leadership on different Public Relations and Communication issues/ maters
To conduct PR, Communication, and any social research for the better society.
To release a statement on any Public Relations and Communication issue that affects professionalism in the East African Community.
(e) To anticipate and give recommendations on issues that could affect the East African Community.
(f) To serve as Public relations think-tank and strategic body within EAC
(g) To advocate to the community on benefits and uniqueness of EAC
(h) To support training for PR professionals in the region
(i) To mobilise funds to support operations of EAPRA
(j) To create and propose and support Public Relations and Communication programs within East Africa Community
(k) To convene the East Africa PR Week, hosted on a rotational basis, by the EAC national associations.
(l) To collaborate in advancing and upholding values, ethical and professional standards of Public Relations practice in the East Africa Community.